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Chris Hokansson

Recent Posts

A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.

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Topics: marketing automation, marketing technology

I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.

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Topics: lead nurturing, sales funnel

Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?

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Topics: search, inbound marketing, SEO

We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires inbound marketing strategies that are efficient and scalable. 

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Topics: b2b marketing, inbound marketing, videos

One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear.

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Topics: measurement, sales and marketing alignment, b2b marketing

Each month a member of the One Red Bird team contributes a blog post to the Mississauga Board of Trade's blog. The MBOT blog publishes posts from a variety of members, and we are honoured that they asked us to contribute. We want to make sure that our regular blog readers also get to see these posts, and so we will post each one here as well.

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Topics: b2b marketing, marketing technology

As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.

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Topics: marketing automation, b2b marketing, marketing technology

What’s causing B2B marketing executives to lose sleep in 2014?

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Topics: strategy, lead nurturing, marketing content, buyer persona

A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.

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Topics: marketing automation, strategy, sales and marketing alignment, buyer persona

Defining a lead might sound like a simple task, but it can drive people crazy.

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Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring