What’s causing B2B marketing executives to lose sleep in 2014?
Topics: strategy, lead nurturing, marketing content, buyer persona
A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.
Topics: marketing automation, strategy, sales and marketing alignment, buyer persona
Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring
Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.
Topics: b2b, marketing automation, strategy, inbound marketing
For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.
Topics: marketing automation, customer engagement, messaging, social media
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”
Topics: marketing automation, sales and marketing alignment, customer engagement, email marketing
Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.
Topics: leads, marketing automation, sales and marketing alignment, customer engagement, sales funnel
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
Topics: marketing automation, strategy, lead nurturing, lead scoring
B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
Topics: marketing automation, customer loyalty, inbound marketing
You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.
Topics: lead nurturing, sales and marketing alignment, lead scoring
