We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires inbound marketing strategies that are efficient and scalable. 

But before we can explain to prospective clients how we’ll help them develop and execute those inbound strategies, we often have to clarify what “inbound marketing” is.

It’s not a difficult concept to understand, but many people have never had it explained to them in simple language. If you’re a little fuzzy about the difference between inbound and outbound marketing, here’s a quick video that does that does a nice job of summarizing it.