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One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear.

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Topics: measurement, sales and marketing alignment, b2b marketing

Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts.

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Topics: strategy, customer engagement, customer personas

Each month a member of the One Red Bird team contributes a blog post to the Mississauga Board of Trade's blog. The MBOT blog publishes posts from a variety of members, and we are honoured that they asked us to contribute. We want to make sure that our regular blog readers also get to see these posts, and so we will post each one here as well.

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Topics: b2b marketing, marketing technology

Many entrepreneurs start marketing, become disappointed with the results, and stop.

Then they get desperate and start again … and stop again.

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Topics: tips, strategy, measurement, b2b marketing

As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.

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Topics: marketing automation, b2b marketing, marketing technology

What’s causing B2B marketing executives to lose sleep in 2014?

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Topics: strategy, lead nurturing, marketing content, buyer persona

Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.

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Topics: marketing automation, lead nurturing, marketing content, email marketing

A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.

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Topics: marketing automation, strategy, sales and marketing alignment, buyer persona

Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.

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Topics: content, strategy, customer loyalty, marketing content

Defining a lead might sound like a simple task, but it can drive people crazy.

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Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring