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Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.

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Topics: content, customer loyalty, marketing content, strategy

B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.

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Topics: customer loyalty, marketing automation, inbound marketing

Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.

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Topics: b2b, marketing, content, customer engagement, leads, customer loyalty, social media, marketing content, strategy, lead nurturing, inbound marketing, sales, SEO

I was on a large financial company's website the other day and I saw they were offering coalition loyalty points as incentives to their channel partners. Nevermind the dubious nature of the value of these points to a partner (a rant for another day), what it really got me thinking about was how often customer loyalty just means points.

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Topics: marketing, customer loyalty