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This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:

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Topics: SEO, content, buyer persona, customer personas, marketing, marketing content, marketing technology, social media, videos

When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”

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Topics: strategy, marketing content, customer personas

Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts.

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Topics: strategy, customer engagement, customer personas