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Defining a lead might sound like a simple task, but it can drive people crazy.

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Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring

Demand generation is just what it sounds like—getting people to want to buy what you’re selling.

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Topics: strategy, lead generation, marketing automation

A lot of marketers rent lists. You might be one of them. You may have a great broker or other third party who you love. This is great. Lists can be very useful - but they aren't leads, they are just names.

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Topics: marketing, list rental, lead generation