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Defining a lead might sound like a simple task, but it can drive people crazy.

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Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring

Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.

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Topics: customer engagement, leads, marketing automation, sales funnel, sales and marketing alignment

Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.

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Topics: leads, lead nurturing, sales and marketing alignment

At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead.

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Topics: b2b, leads, marketing automation

Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.

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Topics: b2b, marketing, content, customer engagement, leads, customer loyalty, social media, marketing content, strategy, lead nurturing, inbound marketing, sales, SEO

Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing.

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Topics: b2b, leads, lead nurturing, marketing automation

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Topics: b2b, leads, email marketing

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Topics: content, tips, leads