B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
Topics: marketing automation, customer loyalty, inbound marketing
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Topics: marketing automation, lead nurturing, lead scoring
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
Topics: marketing automation, sales and marketing alignment, sales funnel
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
Topics: marketing automation, strategy, lead generation
At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead.
Topics: b2b, leads, marketing automation
Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing.
Topics: b2b, leads, marketing automation, lead nurturing
The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.
