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This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:

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Topics: SEO, content, buyer persona, customer personas, marketing, marketing content, marketing technology, social media, videos

Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site,

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Topics: content, marketing content

When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”

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Topics: strategy, marketing content, customer personas

What’s causing B2B marketing executives to lose sleep in 2014?

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Topics: marketing content, strategy, buyer persona, lead nurturing

Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.

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Topics: marketing content, email marketing, lead nurturing, marketing automation

Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.

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Topics: content, customer loyalty, marketing content, strategy

Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.

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Topics: b2b, marketing, content, customer engagement, leads, customer loyalty, social media, marketing content, strategy, lead nurturing, inbound marketing, sales, SEO

In "I am worried about the economy. Should I cut back my marketing?" we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it.

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Topics: b2b, marketing, content, messaging, social media, marketing content

Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires.

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Topics: b2b, tips, messaging, marketing content, strategy

When you ask your marketing agency to help you out with your website or a promotion - do they ask you why you need help or do they go to work getting the details for a quote?

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Topics: customer engagement, marketing content, strategy