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I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.

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Topics: lead nurturing, sales funnel

Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.

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Topics: leads, marketing automation, sales and marketing alignment, customer engagement, sales funnel

When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”

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Topics: marketing automation, sales and marketing alignment, sales funnel