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This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:

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Topics: content, marketing, marketing content, buyer persona, marketing technology, social media, SEO, customer personas, videos

Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?

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Topics: search, inbound marketing, SEO

Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.

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Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO