Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO
Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires.
Topics: b2b, tips, strategy, marketing content, messaging
You're busy, I get it. Your business won't run itself and so you need to prioritize - and marketing isn't on the top of your list. So why not get some marketing help. Here are five sure fire signs you could use a little help:
This article is an excerpt from the eBook, The Seven Deadly Sins of B2B Marketing - One Red Bird's Guide to Identifying the Mistakes that are Costing You Money. Download the entire eBook.
Topics: b2b, marketing, strategy, measurement
Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems?
When you ask your marketing agency to help you out with your website or a promotion - do they ask you why you need help or do they go to work getting the details for a quote?
Topics: strategy, marketing content, customer engagement
The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.