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A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.

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Topics: tips, lead nurturing, sales and marketing alignment

Many entrepreneurs start marketing, become disappointed with the results, and stop.

Then they get desperate and start again … and stop again.

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Topics: tips, strategy, measurement, b2b marketing

Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires.

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Topics: b2b, tips, messaging, marketing content, strategy

You're busy, I get it. Your business won't run itself and so you need to prioritize - and marketing isn't on the top of your list. So why not get some marketing help. Here are five sure fire signs you could use a little help:

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Topics: b2b, marketing, tips, strategy

So you have decided to take the splash and embrace social media marketing but you are smart enough to know you need a plan. Now what? How do you plan your social marketing efforts?

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Topics: marketing, tips, social media

With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no I won't use it again) lead generation code is tough sledding. Even other SMBs have trouble creating engagement with their brethren.

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Topics: b2b, marketing, tips

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Topics: content, tips, leads

Ok you probably can't get a Lakota product for your marketing content pain.

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Topics: b2b, marketing, content, examples, tips