Depending on what you read B2B marketing has been declared both dead and never more alive. That sounds like a Zombie to us.
So now that we have that straight you probably have more questions about the current state of B2B marketing.
Zombie Attack! The One Red Bird Guide to B2B Marketing will take you on a high level tour of the current state of things and get you up to speed on some ideas like lead generation, demand generation, content marketing, and marketing performance management.
We might not answer all your questions but after reading we are sure you will be at least asking the right questions.