Once your marketing and lead generation programs are up and running, you will want to perform tracking and analysis to do more of what's working and stop wasting time and money on what's not.

One Red Bird will help you determine whether your program is hitting the objectives defined in the strategy and which mix of offers, media and creative is most effective at achieving these objectives.

The analytic and measurement tool in our preferred marketing platform provide you with actionable information to help you make make smart business decisions. It's more than just numbers, HubSpot does key analyses for you - so you can easily measure success and simply provide accurate marketing forecasts.

One Red Bird's proven approach combined with Hubspot's technology let’s us provide the foundation for marketing analytics and forecasting over time.

Sales and marketing have different needs when it comes to data and data management. Marketing needs more detailed information about interactions. They need data platforms for managing early stage inquiries and the ability to relate leads to specific companies. Unfortunately marketing data is all too often part of sales' CRM platform and it is not configured to meet the needs of lead generation and nurturing.

Hubspot allows you access to all the information you need to acquire and nurture segmented leads, forecast results, and demonstrate marketing’s impact on the bottom line. As well it can be connected to most CRM platforms allowing you to:

• Build a rich, single view of all marketing interactions between each lead and your company
• Keep the CRM database clean by nurturing leads before they reach sales
• Use real time sales information to present the next logical marketing message

Prospects and customers have a lot in common when it comes to how they inquire, engage and and purchase from you. These patterns are available to you in the transactional and behavioral information available to you from your CRM, finance and marketing platform data.

One Red Bird can help you apply advanced analytics techniques to your data to:

• Identify the key buying behavior traits of your customer and discover the most effective methods of reaching them.
• Identify actionable customer segments such as at-risk, do not lose, expand, maintain & others.
• Determine customer lifetime value, propensity to churn and offer take rates to determine the marketing actions required.
• Build house lists for lead management campaigns or customer retention programs.
• Optimize your segments with predictive analysis to determine the greatest opportunities for up-sell/cross-sell.