Most B2B leads don't start out ready to buy. So if sales attempts to engage too soon, inevitably it does not result in a sale. The problems with this are two-fold: first sales is left feeling that the lead was no good and secondly since sales is not readily equipped to nurture the lead, the lead gets lost.

One Red Bird's solution to prevent this is to equip marketing to manage, nurture and track the lead until it is ready to hand off to sales.

We help you to develop a plan for converting inquiries into leads and nurturing them until they are ready to hear from sales. We work with you to develop content to meet each phase of the buying cycle and to implement a platform to track and manage it all.

Our recommended platform, Hubspot, enables automated lead nurturing and triggered follow-up activities.

• Lead Nurturing let’s you build relationships with prospects via consistent and meaningful communication wherever they are in their buying cycle. When performed effectively, lead nurturing program will greatly increase the likelihood of earning a prospect's business when they are ready to buy. Using automated marketing communications over time, leads are nurtured with triggered and targeted tactics that educate and pre-sell leads with relevant and personalized messaging.

• Lead Tracking + Scoring allows you to measure how frequently and when your prospects engage with your content and to rank this behavior on a numerical scale. One Red Bird helps you to use these scores to determine which leads are sales ready and which need more nurturing, so you can act on hot leads faster.

• Lead Intelligence allows you to easily view all information a lead has provided you and to see what pages a lead has visited, and when. Lead Intelligence even allows you to view what companies have visited your site before they've become a lead.

All this information allow you to track what prospects are interested in discussing and can used to fine tune your marketing and empowers your sales team to have better informed sales calls.