Understanding Your Needs
To kick off our process and set up for ongoing success, we start by getting familiar with your goals, your best target audience, your past lead generation and marketing activities, and your positioning in the marketplace today.
Defining your Audience + Developing Buyer Personas
Audience definition is the process of uncovering the key attributes of your most valuable customers and creating buyer personas to help focus your marketing efforts. The ability to focus on the right audience at the right time is essential to making sure you get the most out of every marketing dollar.
We create Buyer Personas that document who your buyers are, why they buy, how they buy and as many attributes as are necessary to ensure you understand your customers. Buyer personas can simplify the process of targeting and reaching the right audience at the right time by providing directly actionable insights.
Developing a Message Platform
To make your organization’s voice stand out in your market place, you need a coherent and compelling message platform. We help you by developing a message platform made up of concepts, words, phrases, topics, tone and other communications elements that will engage your most valuable prospects and drive sales conversations. Our message platform becomes your strategic advantage for creating a connection between your customer's top-of-mind pain points and your products/services as solutions for those pains.
Planning Offers
Offers refer to any marketing activity designed to drive a specific behavior in your target audience. One Red Bird performs offer planning by identifying, designing, and prioritizing a series of tactics to drive lead generation, customer acquisition + retention and data capture.