By integrating social listening platforms, advanced analytics and personalized content, One Red Bird first understands the motivations that drive retention or attrition in your customers. We will validate our assumptions with data and develop detailed buyer personas.
Next we will determine your objectives and how we will design these into the program strategy. Objectives we frequently see include:
- Increased product turnover and profit
- Improved customer retention
- More customers engaged in established long term relationships
- Product Trial
- More frequent customer referrals
- Increased purchase frequency
- Increased basket size
- Fewer mark-downs
- Improve the effectiveness of direct marketing
Once we have identified your target segments and desired behaviors we will cultivate meaningful marketing conversations with customers that optimize retention, generate growth and improve profitability.
As well, One Red Bird will work with you to determine an appropriate rewards strategy that has high appeal to your customers, is achievable and makes sense for your business.
Finally we will ensure a measurement framework is in place in order for you to track and optimize your ongoing loyalty marketing activities.