COVID-19 pandemic has forced marketers to rethink their existing cut-and-dried marketing playbook. The old ways of growing a business are not ineffective. Digital transformation has sharply increased. As Think With Google notes, CMOs in all industries are adopting technology to meet new challenges in the pandemic recovery period.
Read MoreTopics: marketing, b2b marketing
This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:
Read MoreTopics: content, marketing, marketing content, buyer persona, marketing technology, social media, SEO, customer personas, videos
Throughout my month interning at One Red Bird, I’ve learned more about marketing than I would in four months in a marketing course. Being behind the scenes of how a business functions, and brainstorming ideas for a marketing firm and their clients, has made me look at the business field differently.
Read MoreTopics: marketing
A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.
Read MoreTopics: marketing automation, marketing technology
Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run.
Read MoreTopics: marketing automation, measurement
Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site,
Read MoreTopics: content, marketing content
I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.
Read MoreTopics: lead nurturing, sales funnel
A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.
Read MoreTopics: tips, lead nurturing, sales and marketing alignment
When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”
Read MoreTopics: strategy, marketing content, customer personas
Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?
Read MoreTopics: search, inbound marketing, SEO
