--- title: One Red Bird's B2B Marketing Blog | marketing automation (2) description: marketing automation | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. (2) --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) ## [What's the difference between B2B and B2C marketing?](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing) B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs. [Read More](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing) 131 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing) ## [B2B marketing 101: What is lead scoring?](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring) Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales. [Read More](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) ## [B2B marketing 101: What is a sales funnel?](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel) When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.” [Read More](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [sales funnel](https://www.oneredbird.ca/blog/topic/sales-funnel) ## [B2B marketing 101: What is demand generation?](https://www.oneredbird.ca/blog/bid/97279/B2B-marketing-101-What-is-demand-generation) Demand generation is just what it sounds like—getting people to want to buy what you’re selling. [Read More](https://www.oneredbird.ca/blog/bid/97279/B2B-marketing-101-What-is-demand-generation) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97279/B2B-marketing-101-What-is-demand-generation#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead generation](https://www.oneredbird.ca/blog/topic/lead-generation) ## [B2B marketing 101: What is a lead?](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead) At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead. [Read More](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation) ## [Seven tips for B2B lead nurturing.](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing) Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing. [Read More](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing) [Previous](https://www.oneredbird.ca/blog/topic/marketing-automation/page/1) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. 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