--- title: One Red Bird's B2B Marketing Blog | marketing content description: marketing content | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hubfs/social-suggested-images/b2b_content_-_copy.jpg)](https://www.oneredbird.ca/blog/why-content-is-still-king) ## [Why Content is Still King](https://www.oneredbird.ca/blog/why-content-is-still-king) In 1996 Bill Gates coined the “[content is king](https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9)” phrase. Years later marketers began to ask the question if content was dying as the web was flooded with huge amount of information. [Read More](https://www.oneredbird.ca/blog/why-content-is-still-king) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/why-content-is-still-king#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) [![](https://www.oneredbird.ca/hubfs/Coulter's%20picture%20for%20his%20blog.jpg)](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) ## [An interns out of class marketing experience](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern: [Read More](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [buyer persona](https://www.oneredbird.ca/blog/topic/buyer-persona), [marketing technology](https://www.oneredbird.ca/blog/topic/marketing-technology), [social media](https://www.oneredbird.ca/blog/topic/social-media), [SEO](https://www.oneredbird.ca/blog/topic/seo), [customer personas](https://www.oneredbird.ca/blog/topic/customer-personas), [videos](https://www.oneredbird.ca/blog/topic/videos) [![](https://www.oneredbird.ca/hubfs/Content_Audit.jpg)](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) ## [How to Conduct a Content Audit](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site, [Read More](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) [![](https://www.oneredbird.ca/hubfs/images/content-low-image.jpg)](https://www.oneredbird.ca/blog/4-steps-to-pick-the-right-content-for-your-b2b-content-marketing) ## [4 steps to pick the right content for your B2B content marketing](https://www.oneredbird.ca/blog/4-steps-to-pick-the-right-content-for-your-b2b-content-marketing) When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” [Read More](https://www.oneredbird.ca/blog/4-steps-to-pick-the-right-content-for-your-b2b-content-marketing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/4-steps-to-pick-the-right-content-for-your-b2b-content-marketing#comments-listing) Topics: [strategy](https://www.oneredbird.ca/blog/topic/strategy), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [customer personas](https://www.oneredbird.ca/blog/topic/customer-personas) [![](https://www.oneredbird.ca/hs-fs/file-1132789231-png/images/content_marketing_books_in_stack.png)](https://www.oneredbird.ca/blog/bid/107439/Survey-reveals-top-B2B-concerns-of-Fortune-500-CMOs) ## [Survey reveals top B2B concerns of Fortune 500 CMOs](https://www.oneredbird.ca/blog/bid/107439/Survey-reveals-top-B2B-concerns-of-Fortune-500-CMOs) What’s causing B2B marketing executives to lose sleep in 2014? [Read More](https://www.oneredbird.ca/blog/bid/107439/Survey-reveals-top-B2B-concerns-of-Fortune-500-CMOs) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/107439/Survey-reveals-top-B2B-concerns-of-Fortune-500-CMOs#comments-listing) Topics: [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [buyer persona](https://www.oneredbird.ca/blog/topic/buyer-persona) [![](https://www.oneredbird.ca/hs-fs/file-1029609777-jpg/images/email_email_email.jpg)](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) ## [Want more qualified leads and conversions from email marketing? Don’t blast, nurture.](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to *want* to hear from you. [Read More](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [![](https://www.oneredbird.ca/hs-fs/file-718168076-jpg/images/writer_image.jpg)](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) ## [10 reasons writing quality matters in content marketing](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales. [Read More](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) ## [Ignoring inbound marketing=Ignoring customers](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak. [Read More](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [social media](https://www.oneredbird.ca/blog/topic/social-media), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [sales](https://www.oneredbird.ca/blog/topic/sales), [SEO](https://www.oneredbird.ca/blog/topic/seo) [![](https://www.oneredbird.ca/hs-fs/file-13512221-jpg/images/five-ways-b2b-marketing-tough-times-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) ## [5 things B2B marketers can do in uncertain times.](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) In ["I am worried about the economy. Should I cut back my marketing?"](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it. [Read More](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging), [social media](https://www.oneredbird.ca/blog/topic/social-media) [![](https://www.oneredbird.ca/hs-fs/file-13512487-jpg/images/storytelling-and-b2b-marketing-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) ## [Once upon a time...marketing + storytelling.](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires. [Read More](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) 3 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [tips](https://www.oneredbird.ca/blog/topic/tips), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging) [All posts](https://www.oneredbird.ca/blog/all) [Next](https://www.oneredbird.ca/blog/topic/marketing-content/page/2) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)