The promise of marketing technology is a great one. So great is the promise that marketing has become largely a technology discipline. Organizations are building increasingly complex martech stacks to better manage customers and their experiences.
Yet despite all this effort, marketers are struggling with the promise.
We believe the answer lies in the journey. Marketing technology optimization is not a destination but rather the path, and marketers need to develop their capabilities and capacities in a staged manner. We can help determine where you are on the path and what projects and investments to focus on.
