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We help you get the most out of your marketing technology.

Marketing Technology

We help you get the most from your marketing technology with selection, implementation and integration. We use our deep experience working with multiple systems to optimize your martech stack and get you using the right advanced features faster. As marketers first and technologists next, we understand not only how to configure the system but how to do so in a way that generates the results you need.

  • Selection
  • Implementation
  • Optimization
  • Migration
  • Integration

Watch this video and learn how marketing automation enhances creativity.

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Your marketing generates a lot of data. Whether digital, mobile, social or offline, we offer strategic and technical support to help you use your data to enable better marketing and get the most out of your systems.

  • Assessment
  • Cleanse
  • Append
  • Integration

Use your data to demonstrate what is working and its contribution to business results with our Closed-Loop Marketing eBook.

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Strategy + Planning

The point of all that great marketing technology is to improve customer experiences. A planboth for your martech stack and for engaging the right customersis essential to ensure you transform prospects into leads with consistency and precision. We help you develop a strategic roadmap for marketing activity and determine how to achieve optimal success.

  • Customer Persona Development
  • Customer Journey Mapping
  • Messaging / Positioning
  • Martech Strategy
  • Process Design

Use customer personas to ensure you a targeting the right audiences with your tools and content.

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Let us help you make more informed marketing decisions and demonstrate marketing's contribution to business results. We can help you develop reports and dashboards and measure performance using business metrics such as ROI, marketing attribution and overall marketing effectiveness.

  • Performance Management
  • Dashboards
  • Reports

Learn the six critical marketing metrics your boss actually cares about with this eBook.

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We can help you use your marketing technology to engage audiences with data-driven messages and omnichannel experiences. From simple promotional emails to highly dynamic, data-driven automations, we work with you to ensure your campaigns are executed quickly and delivered error-free.

  • Campaign Management
  • Lead Nurturing
  • Lead Scoring
  • Content Development

This video shows why your company must view marketing as a revenue generator and sales enabler.

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With training your team can succeed, excel and generate exceptional return on your marketing technology investments. We will train your team on your technology and ensure they understand the strategy behind its configuration. Our goal for training is to ensure you gain the capabilities to sustain your marketing efforts.

Get the insider scoop on how modern B2Bs are implementing lead management systems and tools with this eBook, Generating Leads in the Brave New World.

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Funnel Management

The Fu-Fighters: ToFu, MoFu, and BoFu.

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Practical Tips

The Perks of Pausing Individual Leads in Lead Nurturing.