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Check out our most recent articles!
Seven tips for B2B lead nurturing.
Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing. Know your buyer. This is a good tip for most things marketing related but lead nurturing specifically is most effective when you have a good understanding of...
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5 things B2B marketers can do in uncertain times.
In "I am worried about the economy. Should I cut back my marketing?" we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it. 1. Embrace lead management In order to take a revenue creation role marketing needs to embrace the idea that it owns prospects from awareness and interest on...
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I am worried about the economy. Should I cut back my marketing?
I hear some version of this question a lot these days. Recession or not, I will leave deciding that to the economists, the feeling of most business people is that we are well in the midst of some tough economic times. With the fear of the unknown comes the need to settle in, cut back on investments and wait for better times. Most times the cutting back includes scaling back marketing spending....
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B2B Alert - Your brand is more than just your logo.
Your brand is more than just your logo or tagline. It is the complete promise you make to every business who buys from you. It is the value you deliver brought to life and positioned in the mind of your prospects. It is the crystal clear reason why they should buy from you. The pros know this. Companies like GE, Intel, or Accenture understand that although they sell to other businesses...
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Once upon a time...marketing + storytelling.
Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even...
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