B2B 101 - The One Red Bird Marketing Blog

3 B2B marketing trends that got me thinking

As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.

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Tags: marketing automation, b2b marketing, marketing technology

Survey reveals top B2B concerns of Fortune 500 CMOs

What’s causing B2B marketing executives to lose sleep in 2014?

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Tags: strategy, lead nurturing, marketing content, buyer persona

Want more qualified leads and conversions from email marketing? Don’t blast, nurture.

Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.

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Tags: marketing automation, lead nurturing, marketing content, email marketing

3 reasons people matter in marketing automation

A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.

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Tags: marketing automation, strategy, sales and marketing alignment, buyer persona

10 reasons writing quality matters in content marketing

Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.

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Tags: content, strategy, customer loyalty, marketing content

Definition, Qualification, Conversion: Understanding Leads

Defining a lead might sound like a simple task, but it can drive people crazy.

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Tags: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring

You wouldn’t expect a hammer to fix your house — why do you expect marketing automation to fix your marketing?

Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.

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Tags: b2b, marketing automation, strategy, inbound marketing

Facebook isn’t just for friends anymore: B2B social marketing and selling

For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.

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Tags: marketing automation, customer engagement, messaging, social media

How are marketing automation and email software different?

Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”

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Tags: marketing automation, sales and marketing alignment, customer engagement, email marketing

How are marketing automation and CRM software different?

Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.

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Tags: leads, marketing automation, sales and marketing alignment, customer engagement, sales funnel