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A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.

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Topics: marketing automation, marketing technology

Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run.

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Topics: marketing automation, measurement

Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site,

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Topics: content, marketing content

I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.

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Topics: lead nurturing, sales funnel

A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.

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Topics: tips, lead nurturing, sales and marketing alignment

When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”

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Topics: strategy, marketing content, customer personas

Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?

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Topics: search, inbound marketing, SEO

We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires inbound marketing strategies that are efficient and scalable. 

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Topics: b2b marketing, inbound marketing, videos

One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear.

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Topics: measurement, sales and marketing alignment, b2b marketing

Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts.

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Topics: strategy, customer engagement, customer personas

About this Blog

The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.

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