As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.
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Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.
A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.
Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.
Defining a lead might sound like a simple task, but it can drive people crazy.
Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.
For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”