B2B 101 - The One Red Bird Marketing Blog

5 ways you should be using your marketing automation for product marketing

A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.

> Read More

Tags: marketing automation, marketing technology

Didn’t we automate marketing? Optimization ideas for the real world

Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run.

> Read More

Tags: marketing automation, measurement

How to Conduct a Content Audit

Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site,

> Read More

Tags: content, marketing content

The Fu-Fighters: ToFu, MoFu, and BoFu

I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.

> Read More

Tags: lead nurturing, sales funnel

The Perks of Pausing Individual Leads in a Lead Nurturing Program

A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.

> Read More

Tags: tips, lead nurturing, sales and marketing alignment

4 steps to pick the right content for your B2B content marketing

When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”

> Read More

Tags: strategy, marketing content, customer personas

Should you optimize your website for users or Google?

Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?

> Read More

Tags: search, inbound marketing, SEO

Okay, I need to be doing inbound marketing...but what exactly is it?

We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires inbound marketing strategies that are efficient and scalable. 

> Read More

Tags: b2b marketing, inbound marketing, videos

Want to market smarter? Close the loop.

One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear.

> Read More

Tags: measurement, sales and marketing alignment, b2b marketing

Improve Your Marketing ROI with Personas

Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts.

> Read More

Tags: strategy, customer engagement, customer personas