B2B 101 - The One Red Bird Marketing Blog

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Definition, Qualification, Conversion: Understanding Leads

  
  
  
  
  
  
To grow your business with marketing, you need b2b lead generation strategies that include lead definition.

Defining a lead might sound like a simple task, but it can drive people crazy.

You wouldn’t expect a hammer to fix your house — why do you expect marketing automation to fix your marketing?

  
  
  
  
  
  
To grow your business with marketing automation, you need a strategy.

Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.

Facebook isn’t just for friends anymore: B2B social marketing and selling

  
  
  
  
  
  
You can grow your business with marketing and selling that makes use of social media.

For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.

How are marketing automation and email software different?

  
  
  
  
  
  
Just as mobile phones have come a long way since they were first developed, marketing automation has progressed beyond basic email marketing software.

Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”

How are marketing automation and CRM software different?

  
  
  
  
  
  
Marketing automation software and CRM software complement each other.

Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.

B2B marketing 101: Why automate marketing?

  
  
  
  
  
  
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Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.

What's the difference between B2B and B2C marketing?

  
  
  
  
  
  
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B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.

B2B marketing 101: What is sales & marketing alignment?

  
  
  
  
  
  
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You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.

B2B marketing 101: What is lead scoring?

  
  
  
  
  
  
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Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.

B2B marketing 101: What is lead nurturing?

  
  
  
  
  
  
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Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.

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