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Marketing is dead. Marketing has never been more alive. Download The Zombie, One Red Bird's Guide to B2B Marketing and learn why both are true.
Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.
For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”
Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
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