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Marketing is dead. Marketing has never been more alive. Download The Zombie, One Red Bird's Guide to B2B Marketing and learn why both are true.
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead.
Inbound marketing isn’t a complex concept. You can find a lot of slightly different definitions, but at its essence, inbound marketing is simply about getting potential customers to like you.
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
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