---
title: Okay, I need to be doing inbound marketing...but what exactly is it?
description: What's the difference between traditional outbound marketing and digital inbound marketing? This video explains.
---

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## [Okay, I need to be doing inbound marketing...but what exactly is it?](https://www.oneredbird.ca/blog/okay-i-need-to-be-doing-inbound-marketing...but-what-exactly-is-it)

Posted by [Chris Hokansson](https://www.oneredbird.ca/blog/author/chris-hokansson) on May 13, 2015 2:41:08 PM

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We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires *inbound* marketing strategies that are efficient and scalable. 

But before we can explain to prospective clients how we’ll help them develop and execute those inbound strategies, we often have to clarify what “inbound marketing” is.

It’s not a difficult concept to understand, but many people have never had it explained to them in simple language. If you’re a little fuzzy about the difference between inbound and outbound marketing, here’s a quick video that does that does a nice job of summarizing it.

 

[Inbound Marketing Animation by Eden Videos](http://edenvideos.co.uk/free-explainer-videos/marketing)

 Topics: [b2b marketing](https://www.oneredbird.ca/blog/topic/b2b-marketing), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [videos](https://www.oneredbird.ca/blog/topic/videos)

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