A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.
Read MoreTopics: marketing automation, marketing technology
Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run.
Read MoreTopics: marketing automation, measurement
As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.
Topics: marketing automation, b2b marketing, marketing technology
Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.
Topics: marketing automation, lead nurturing, marketing content, email marketing
A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.
Topics: marketing automation, strategy, sales and marketing alignment, buyer persona
Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.
Topics: b2b, marketing automation, strategy, inbound marketing
For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective.
Topics: marketing automation, customer engagement, messaging, social media
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”
Topics: marketing automation, sales and marketing alignment, customer engagement, email marketing
Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.
Topics: leads, marketing automation, sales and marketing alignment, customer engagement, sales funnel
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
Topics: marketing automation, strategy, lead nurturing, lead scoring
