--- title: One Red Bird's B2B Marketing Blog | inbound marketing description: inbound marketing | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hubfs/images/woes-of-a-literal-marketer.jpg)](https://www.oneredbird.ca/blog/should-you-optimize-your-website-for-users-or-google) ## [Should you optimize your website for users or Google?](https://www.oneredbird.ca/blog/should-you-optimize-your-website-for-users-or-google) Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? [Read More](https://www.oneredbird.ca/blog/should-you-optimize-your-website-for-users-or-google) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/should-you-optimize-your-website-for-users-or-google#comments-listing) Topics: [search](https://www.oneredbird.ca/blog/topic/search), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [SEO](https://www.oneredbird.ca/blog/topic/seo) ## [Okay, I need to be doing inbound marketing...but what exactly is it?](https://www.oneredbird.ca/blog/okay-i-need-to-be-doing-inbound-marketing...but-what-exactly-is-it) We’re a strategic marketing agency that believes successful B2B marketing in today’s world requires *inbound* marketing strategies that are efficient and scalable.  [Read More](https://www.oneredbird.ca/blog/okay-i-need-to-be-doing-inbound-marketing...but-what-exactly-is-it) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/okay-i-need-to-be-doing-inbound-marketing...but-what-exactly-is-it#comments-listing) Topics: [b2b marketing](https://www.oneredbird.ca/blog/topic/b2b-marketing), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [videos](https://www.oneredbird.ca/blog/topic/videos) [![](https://www.oneredbird.ca/hs-fs/file-554168332-jpg/images/roofer.jpg)](https://www.oneredbird.ca/blog/bid/105419/You-wouldn-t-expect-a-hammer-to-fix-your-house-why-do-you-expect-marketing-automation-to-fix-your-marketing) ## [You wouldn’t expect a hammer to fix your house — why do you expect marketing automation to fix your marketing?](https://www.oneredbird.ca/blog/bid/105419/You-wouldn-t-expect-a-hammer-to-fix-your-house-why-do-you-expect-marketing-automation-to-fix-your-marketing) Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it. [Read More](https://www.oneredbird.ca/blog/bid/105419/You-wouldn-t-expect-a-hammer-to-fix-your-house-why-do-you-expect-marketing-automation-to-fix-your-marketing) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/105419/You-wouldn-t-expect-a-hammer-to-fix-your-house-why-do-you-expect-marketing-automation-to-fix-your-marketing#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing) ## [What's the difference between B2B and B2C marketing?](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing) B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs. [Read More](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing) 131 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing) ## [B2B marketing 101: What is inbound marketing?](https://www.oneredbird.ca/blog/bid/97022/B2B-marketing-101-What-is-inbound-marketing) Inbound marketing isn’t a complex concept. You can find a lot of slightly different definitions, but at its essence, inbound marketing is simply about getting potential customers to like you. [Read More](https://www.oneredbird.ca/blog/bid/97022/B2B-marketing-101-What-is-inbound-marketing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97022/B2B-marketing-101-What-is-inbound-marketing#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing) ## [Ignoring inbound marketing=Ignoring customers](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak. [Read More](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [social media](https://www.oneredbird.ca/blog/topic/social-media), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [sales](https://www.oneredbird.ca/blog/topic/sales), [SEO](https://www.oneredbird.ca/blog/topic/seo) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)