--- title: One Red Bird's B2B Marketing Blog | messaging description: messaging | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hs-fs/file-505382112-jpg/images/social_media_word_cloud.jpg)](https://www.oneredbird.ca/blog/bid/104948/Facebook-isn-t-just-for-friends-anymore-B2B-social-marketing-and-selling) ## [Facebook isn’t just for friends anymore: B2B social marketing and selling](https://www.oneredbird.ca/blog/bid/104948/Facebook-isn-t-just-for-friends-anymore-B2B-social-marketing-and-selling) For many business owners, social media is a double-edged sword. They understand they should be embracing it but aren’t altogether convinced it’s actually effective. [Read More](https://www.oneredbird.ca/blog/bid/104948/Facebook-isn-t-just-for-friends-anymore-B2B-social-marketing-and-selling) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/104948/Facebook-isn-t-just-for-friends-anymore-B2B-social-marketing-and-selling#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [messaging](https://www.oneredbird.ca/blog/topic/messaging), [social media](https://www.oneredbird.ca/blog/topic/social-media) [![](https://www.oneredbird.ca/hs-fs/file-13512221-jpg/images/five-ways-b2b-marketing-tough-times-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) ## [5 things B2B marketers can do in uncertain times.](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) In ["I am worried about the economy. Should I cut back my marketing?"](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it. [Read More](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging), [social media](https://www.oneredbird.ca/blog/topic/social-media) [![](https://www.oneredbird.ca/hs-fs/file-13512487-jpg/images/storytelling-and-b2b-marketing-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) ## [Once upon a time...marketing + storytelling.](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires. [Read More](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) 3 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [tips](https://www.oneredbird.ca/blog/topic/tips), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging) ## [Is your B2B marketing content merely interesting or truly engaging?](https://www.oneredbird.ca/blog/bid/36206/Is-your-B2B-marketing-content-merely-interesting-or-truly-engaging) I recently met with a business owner for drinks. Inevitably the conversation turned to his business and his lead generation and marketing efforts. He clearly understood his customers and was puzzled why none of his efforts seemed to be working. [Read More](https://www.oneredbird.ca/blog/bid/36206/Is-your-B2B-marketing-content-merely-interesting-or-truly-engaging) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/36206/Is-your-B2B-marketing-content-merely-interesting-or-truly-engaging#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [messaging](https://www.oneredbird.ca/blog/topic/messaging) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)