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This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:

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Topics: content, marketing, marketing content, buyer persona, marketing technology, social media, SEO, customer personas, videos

What’s causing B2B marketing executives to lose sleep in 2014?

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Topics: strategy, lead nurturing, marketing content, buyer persona

A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.

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Topics: marketing automation, strategy, sales and marketing alignment, buyer persona

I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.

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Topics: b2b, content, marketing, buyer persona, customer engagement