A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.
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A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.
Read MoreTopics: tips, lead nurturing, sales and marketing alignment
One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear.
Read MoreTopics: measurement, sales and marketing alignment, b2b marketing
A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.
Topics: marketing automation, strategy, sales and marketing alignment, buyer persona
Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”
Topics: marketing automation, sales and marketing alignment, customer engagement, email marketing
Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology.
Topics: leads, marketing automation, sales and marketing alignment, customer engagement, sales funnel
You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.
Topics: lead nurturing, sales and marketing alignment, lead scoring
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
Topics: leads, lead nurturing, sales and marketing alignment
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
Topics: marketing automation, sales and marketing alignment, sales funnel
