--- title: One Red Bird's B2B Marketing Blog | sales and marketing alignment description: sales and marketing alignment | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hubfs/images/Pause_button.png)](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) ## [The Perks of Pausing Individual Leads in a Lead Nurturing Program](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) A standard feature of most [marketing automation](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) platforms is the ability to pause our [lead nurturing](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing)programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause *individual* leads in a program. [Read More](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program#comments-listing) Topics: [tips](https://www.oneredbird.ca/blog/topic/tips), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) [![](https://www.oneredbird.ca/hubfs/images/Closed_loop_marketing_produces_better_ideas.png)](https://www.oneredbird.ca/blog/want-to-market-smarter-close-the-loop) ## [Want to market smarter? Close the loop.](https://www.oneredbird.ca/blog/want-to-market-smarter-close-the-loop) One of the most important success factors in B2B inbound marketing is being able to track and understand which initiatives are working and which ones are duds. Ideally, you have a closed loop system between marketing and sales so that this is always clear. [Read More](https://www.oneredbird.ca/blog/want-to-market-smarter-close-the-loop) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/want-to-market-smarter-close-the-loop#comments-listing) Topics: [measurement](https://www.oneredbird.ca/blog/topic/measurement), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [b2b marketing](https://www.oneredbird.ca/blog/topic/b2b-marketing) [![](https://www.oneredbird.ca/hs-fs/file-787482723-jpg/images/man_on_phone.jpg)](https://www.oneredbird.ca/blog/bid/106680/3-reasons-people-matter-in-marketing-automation) ## [3 reasons people matter in marketing automation](https://www.oneredbird.ca/blog/bid/106680/3-reasons-people-matter-in-marketing-automation) A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads. [Read More](https://www.oneredbird.ca/blog/bid/106680/3-reasons-people-matter-in-marketing-automation) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/106680/3-reasons-people-matter-in-marketing-automation#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [buyer persona](https://www.oneredbird.ca/blog/topic/buyer-persona) [![](https://www.oneredbird.ca/hs-fs/file-570105309-jpg/images/runner_in_the_lead.jpg)](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) ## [Definition, Qualification, Conversion: Understanding Leads](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) Defining a lead might sound like a simple task, but it can drive people crazy. [Read More](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [lead generation](https://www.oneredbird.ca/blog/topic/lead-generation), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) [![](https://www.oneredbird.ca/hs-fs/file-464490858-png/images/old_motorola_phone_with_caption.png)](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) ## [How are marketing automation and email software different?](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?” [Read More](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) 5 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [![](https://www.oneredbird.ca/hs-fs/file-458284920-png/images/dynamic_duo_with_caption.png)](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) ## [How are marketing automation and CRM software different?](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology. [Read More](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [sales funnel](https://www.oneredbird.ca/blog/topic/sales-funnel) ## [B2B marketing 101: What is sales & marketing alignment?](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment) You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything. [Read More](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment#comments-listing) Topics: [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) ## [B2B marketing 101: What is lead nurturing?](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing) Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales. [Read More](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) ## [B2B marketing 101: What is a sales funnel?](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel) When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.” [Read More](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [sales funnel](https://www.oneredbird.ca/blog/topic/sales-funnel) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. 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