When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”
Read MoreWhen clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?”
Read MoreTopics: strategy, marketing content, customer personas
Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts.
Read MoreTopics: strategy, customer engagement, customer personas
Many entrepreneurs start marketing, become disappointed with the results, and stop.
Then they get desperate and start again … and stop again.
Read MoreTopics: tips, strategy, measurement, b2b marketing
What’s causing B2B marketing executives to lose sleep in 2014?
Topics: strategy, lead nurturing, marketing content, buyer persona
A recent report about B2B buyer behavior has received a lot of attention for its findings about the best time to contact leads.
Topics: marketing automation, strategy, sales and marketing alignment, buyer persona
Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.
Topics: content, strategy, customer loyalty, marketing content
Marketing automation is a tool, and like most tools, it only works if it’s used by people who know how to use it.
Topics: b2b, marketing automation, strategy, inbound marketing
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
Topics: marketing automation, strategy, lead nurturing, lead scoring
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
Topics: marketing automation, strategy, lead generation
Inbound marketing isn’t a complex concept. You can find a lot of slightly different definitions, but at its essence, inbound marketing is simply about getting potential customers to like you.
Topics: b2b, strategy, inbound marketing
The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.