--- title: One Red Bird's B2B Marketing Blog | leads description: leads | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hs-fs/file-570105309-jpg/images/runner_in_the_lead.jpg)](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) ## [Definition, Qualification, Conversion: Understanding Leads](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) Defining a lead might sound like a simple task, but it can drive people crazy. [Read More](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [lead generation](https://www.oneredbird.ca/blog/topic/lead-generation), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) [![](https://www.oneredbird.ca/hs-fs/file-458284920-png/images/dynamic_duo_with_caption.png)](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) ## [How are marketing automation and CRM software different?](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) Often when I'm explaining to people what One Red Bird does, I talk about marketing automation technology. [Read More](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [sales funnel](https://www.oneredbird.ca/blog/topic/sales-funnel) ## [B2B marketing 101: What is lead nurturing?](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing) Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales. [Read More](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) ## [B2B marketing 101: What is a lead?](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead) At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead. [Read More](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation) ## [Ignoring inbound marketing=Ignoring customers](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak. [Read More](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [social media](https://www.oneredbird.ca/blog/topic/social-media), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [sales](https://www.oneredbird.ca/blog/topic/sales), [SEO](https://www.oneredbird.ca/blog/topic/seo) ## [Seven tips for B2B lead nurturing.](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing) Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing. [Read More](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing) 1 Comment [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing) [![](https://www.oneredbird.ca/hs-fs/file-13512213-png/images/email-marketing-net-or-trampoline.png)](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) ## [Email marketing - are you sending prospects to a net or a trampoline?](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) [Read More](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [![](https://www.oneredbird.ca/hs-fs/file-13512279-png/images/friday-five-marketing-tips.png)](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) ## [Friday's Five Marketing Things You Need to Remember](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) [Read More](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [tips](https://www.oneredbird.ca/blog/topic/tips) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)