Should you optimize your website for users or Google?

Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it?

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Topics: search, inbound marketing, SEO

Are B2B business owners underestimating the impact of search for lead generation?

8CV6JZNM2WXT I sometimes forget that the basics of internet marketing aren't always common knowledge to business owners. This came into especially sharp focus this week in separate conversations I had with 2 entrepreneurs about search.

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Topics: b2b, search