Defining a lead might sound like a simple task, but it can drive people crazy.
Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
Topics: marketing automation, strategy, lead generation
A lot of marketers rent lists. You might be one of them. You may have a great broker or other third party who you love. This is great. Lists can be very useful - but they aren't leads, they are just names.
Topics: marketing, lead generation, list rental
