Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.
Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.
Topics: content, strategy, customer loyalty, marketing content
B2B marketing and B2C marketing are like two different dog breeds. Sure, there’s a big difference between a German shepherd and a poodle, but at the end of the day, they’re both dogs.
Topics: marketing automation, customer loyalty, inbound marketing
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO
I was on a large financial company's website the other day and I saw they were offering coalition loyalty points as incentives to their channel partners. Nevermind the dubious nature of the value of these points to a partner (a rant for another day), what it really got me thinking about was how often customer loyalty just means points.
Topics: marketing, customer loyalty
The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.