--- title: One Red Bird's B2B Marketing Blog | lead scoring description: lead scoring | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hs-fs/file-570105309-jpg/images/runner_in_the_lead.jpg)](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) ## [Definition, Qualification, Conversion: Understanding Leads](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) Defining a lead might sound like a simple task, but it can drive people crazy. [Read More](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [lead generation](https://www.oneredbird.ca/blog/topic/lead-generation), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) [![](https://www.oneredbird.ca/hs-fs/file-235631943-jpg/images/to_do_list.jpg)](https://www.oneredbird.ca/blog/bid/100427/B2B-marketing-101-Why-automate-marketing) ## [B2B marketing 101: Why automate marketing?](https://www.oneredbird.ca/blog/bid/100427/B2B-marketing-101-Why-automate-marketing) Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange. [Read More](https://www.oneredbird.ca/blog/bid/100427/B2B-marketing-101-Why-automate-marketing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/100427/B2B-marketing-101-Why-automate-marketing#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) ## [B2B marketing 101: What is sales & marketing alignment?](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment) You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything. [Read More](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment#comments-listing) Topics: [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) ## [B2B marketing 101: What is lead scoring?](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring) Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales. [Read More](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [lead scoring](https://www.oneredbird.ca/blog/topic/lead-scoring) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)