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Defining a lead might sound like a simple task, but it can drive people crazy.

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Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring

Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.

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Topics: marketing automation, strategy, lead nurturing, lead scoring

You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.

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Topics: lead nurturing, sales and marketing alignment, lead scoring

Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.

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Topics: marketing automation, lead nurturing, lead scoring