--- title: One Red Bird's B2B Marketing Blog | tips description: tips | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hubfs/images/Pause_button.png)](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) ## [The Perks of Pausing Individual Leads in a Lead Nurturing Program](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) A standard feature of most [marketing automation](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) platforms is the ability to pause our [lead nurturing](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing)programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause *individual* leads in a program. [Read More](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program#comments-listing) Topics: [tips](https://www.oneredbird.ca/blog/topic/tips), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) [![](https://www.oneredbird.ca/hs-fs/file-2385099503-jpg/images/Doh.jpg)](https://www.oneredbird.ca/blog/5-marketing-mistakes-95-of-entrepreneurs-are-making) ## [5 Marketing Mistakes 95% of Entrepreneurs Are Making](https://www.oneredbird.ca/blog/5-marketing-mistakes-95-of-entrepreneurs-are-making) Many entrepreneurs start marketing, become disappointed with the results, and stop. Then they get desperate and start again … and stop again. [Read More](https://www.oneredbird.ca/blog/5-marketing-mistakes-95-of-entrepreneurs-are-making) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/5-marketing-mistakes-95-of-entrepreneurs-are-making#comments-listing) Topics: [tips](https://www.oneredbird.ca/blog/topic/tips), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [measurement](https://www.oneredbird.ca/blog/topic/measurement), [b2b marketing](https://www.oneredbird.ca/blog/topic/b2b-marketing) [![](https://www.oneredbird.ca/hs-fs/file-13512487-jpg/images/storytelling-and-b2b-marketing-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) ## [Once upon a time...marketing + storytelling.](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires. [Read More](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) 3 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [tips](https://www.oneredbird.ca/blog/topic/tips), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging) ## [5 signs you might need some marketing help for your business.](https://www.oneredbird.ca/blog/bid/55034/5-signs-you-might-need-some-marketing-help-for-your-business) You're busy, I get it. Your business won't run itself and so you need to prioritize - and marketing isn't on the top of your list. So why not get some marketing help. Here are five sure fire signs you could use a little help: [Read More](https://www.oneredbird.ca/blog/bid/55034/5-signs-you-might-need-some-marketing-help-for-your-business) 5 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/55034/5-signs-you-might-need-some-marketing-help-for-your-business#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [tips](https://www.oneredbird.ca/blog/topic/tips), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy) [![](https://www.oneredbird.ca/hs-fs/file-13512481-jpg/images/social-media-cheatsheet-chart-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/41721/So-you-wanna-use-Social-Media-for-marketing-Read-this-post-first) ## [So you wanna use Social Media for marketing? Read this post first.](https://www.oneredbird.ca/blog/bid/41721/So-you-wanna-use-Social-Media-for-marketing-Read-this-post-first) So you have decided to take the splash and embrace social media marketing but you are smart enough to know you need a plan. Now what? How do you plan your social marketing efforts? [Read More](https://www.oneredbird.ca/blog/bid/41721/So-you-wanna-use-Social-Media-for-marketing-Read-this-post-first) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/41721/So-you-wanna-use-Social-Media-for-marketing-Read-this-post-first#comments-listing) Topics: [tips](https://www.oneredbird.ca/blog/topic/tips), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [social media](https://www.oneredbird.ca/blog/topic/social-media) [![](https://www.oneredbird.ca/hs-fs/file-13512148-jpg/images/cracking-smb-marketing-code-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/39725/Cracking-the-code-on-SMB-B2B-lead-generation) ## [Cracking the code on SMB B2B lead generation.](https://www.oneredbird.ca/blog/bid/39725/Cracking-the-code-on-SMB-B2B-lead-generation) With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no I won't use it again) lead generation code is tough sledding. Even other SMBs have trouble creating engagement with their brethren. [Read More](https://www.oneredbird.ca/blog/bid/39725/Cracking-the-code-on-SMB-B2B-lead-generation) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/39725/Cracking-the-code-on-SMB-B2B-lead-generation#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [tips](https://www.oneredbird.ca/blog/topic/tips), [marketing](https://www.oneredbird.ca/blog/topic/marketing) [![](https://www.oneredbird.ca/hs-fs/file-13512279-png/images/friday-five-marketing-tips.png)](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) ## [Friday's Five Marketing Things You Need to Remember](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) [Read More](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [tips](https://www.oneredbird.ca/blog/topic/tips) [![](https://www.oneredbird.ca/hs-fs/file-13512415-jpg/images/pain_killer.jpg)](https://www.oneredbird.ca/blog/bid/22618/Marketing-Content-Get-the-medicine-that-works) ## [Marketing Content - Get the medicine that works.](https://www.oneredbird.ca/blog/bid/22618/Marketing-Content-Get-the-medicine-that-works) Ok you probably can't get a Lakota product for your marketing content pain. [Read More](https://www.oneredbird.ca/blog/bid/22618/Marketing-Content-Get-the-medicine-that-works) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/22618/Marketing-Content-Get-the-medicine-that-works#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [tips](https://www.oneredbird.ca/blog/topic/tips), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [examples](https://www.oneredbird.ca/blog/topic/examples) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)