--- title: One Red Bird's B2B Marketing Blog | recession marketing description: recession marketing | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) ## [I am worried about the economy. Should I cut back my marketing?](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) I hear some version of this question a lot these days. Recession or not, I will leave deciding that to the economists, the feeling of most business people is that we are well in the midst of some tough economic times. With the fear of the unknown comes the need to settle in, cut back on investments and wait for better times. Most times the cutting back includes scaling back marketing spending. [Read More](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [recession marketing](https://www.oneredbird.ca/blog/topic/recession-marketing) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)