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This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:

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Topics: content, marketing, marketing content, buyer persona, marketing technology, social media, SEO, customer personas, videos

A strength of most marketing automation platforms (MAP) is that they can be used in as many creative ways as you can come up with. While a MAP isn’t typically thought of as a tool for product marketing, there are some really great ways to use your platform to help your product marketing team be more successful.

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Topics: marketing automation, marketing technology

Each month a member of the One Red Bird team contributes a blog post to the Mississauga Board of Trade's blog. The MBOT blog publishes posts from a variety of members, and we are honoured that they asked us to contribute. We want to make sure that our regular blog readers also get to see these posts, and so we will post each one here as well.

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Topics: b2b marketing, marketing technology

As the managing director of a marketing automation (MA) agency, I like to keep my eyes on trends or developments that might become trends. Recently, three such developments have caught my attention.

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Topics: marketing automation, b2b marketing, marketing technology