In 1996 Bill Gates coined the “content is king” phrase. Years later marketers began to ask the question if content was dying as the web was flooded with huge amount of information.
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In 1996 Bill Gates coined the “content is king” phrase. Years later marketers began to ask the question if content was dying as the web was flooded with huge amount of information.
Read MoreTopics: content, marketing content
This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern:
Read MoreTopics: content, marketing, marketing content, buyer persona, marketing technology, social media, SEO, customer personas, videos
Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site,
Read MoreTopics: content, marketing content
Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales.
Topics: content, strategy, customer loyalty, marketing content
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO
In "I am worried about the economy. Should I cut back my marketing?" we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it.
Topics: b2b, content, marketing, marketing content, messaging, social media
I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.
Topics: b2b, content, marketing, buyer persona, customer engagement
Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems?
As a marketing strategist I refer to the Customer Lifecycle fairly frequently. Most of the time clients have no idea what I am talking about and give the look. You know the look - it's the slightly quizzical mostly bemused look that says "whatever you say marketing geek'.
Topics: content, customer engagement
