--- title: One Red Bird's B2B Marketing Blog | content description: content | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hubfs/social-suggested-images/b2b_content_-_copy.jpg)](https://www.oneredbird.ca/blog/why-content-is-still-king) ## [Why Content is Still King](https://www.oneredbird.ca/blog/why-content-is-still-king) In 1996 Bill Gates coined the “[content is king](https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9)” phrase. Years later marketers began to ask the question if content was dying as the web was flooded with huge amount of information. [Read More](https://www.oneredbird.ca/blog/why-content-is-still-king) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/why-content-is-still-king#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) [![](https://www.oneredbird.ca/hubfs/Coulter's%20picture%20for%20his%20blog.jpg)](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) ## [An interns out of class marketing experience](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) This summer, rather than stick to the same schedule that I normally have, I did something quite different. This summer I found myself a co-op placement. Here’s my insider perspective as a summer intern: [Read More](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [buyer persona](https://www.oneredbird.ca/blog/topic/buyer-persona), [marketing technology](https://www.oneredbird.ca/blog/topic/marketing-technology), [social media](https://www.oneredbird.ca/blog/topic/social-media), [SEO](https://www.oneredbird.ca/blog/topic/seo), [customer personas](https://www.oneredbird.ca/blog/topic/customer-personas), [videos](https://www.oneredbird.ca/blog/topic/videos) [![](https://www.oneredbird.ca/hubfs/Content_Audit.jpg)](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) ## [How to Conduct a Content Audit](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) Over time web sites can get clogged with information that has been posted, forgotten and become stale or obsolete. This makes it difficult for visitors to your site to find what they're looking for and inevitably they cut their visit short. In order to keep your visitors browsing your site, [Read More](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) [![](https://www.oneredbird.ca/hs-fs/file-718168076-jpg/images/writer_image.jpg)](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) ## [10 reasons writing quality matters in content marketing](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) Content marketing continues to grow in popularity as more businesses realize the tremendous potential of the web to build lasting customer relationships that translate into sales. [Read More](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) 2 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content) ## [Ignoring inbound marketing=Ignoring customers](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak. [Read More](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [customer loyalty](https://www.oneredbird.ca/blog/topic/customer-loyalty), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [social media](https://www.oneredbird.ca/blog/topic/social-media), [inbound marketing](https://www.oneredbird.ca/blog/topic/inbound-marketing), [sales](https://www.oneredbird.ca/blog/topic/sales), [SEO](https://www.oneredbird.ca/blog/topic/seo) [![](https://www.oneredbird.ca/hs-fs/file-13512221-jpg/images/five-ways-b2b-marketing-tough-times-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) ## [5 things B2B marketers can do in uncertain times.](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) In ["I am worried about the economy. Should I cut back my marketing?"](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it. [Read More](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [messaging](https://www.oneredbird.ca/blog/topic/messaging), [social media](https://www.oneredbird.ca/blog/topic/social-media) [![](https://www.oneredbird.ca/hs-fs/file-13512361-jpg/images/need-customer-persona-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/44236/Developing-B2B-buyer-personas-why-you-need-them-a-little-how-to) ## [Developing B2B buyer personas - why you need them + a little how to.](https://www.oneredbird.ca/blog/bid/44236/Developing-B2B-buyer-personas-why-you-need-them-a-little-how-to) I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post. [Read More](https://www.oneredbird.ca/blog/bid/44236/Developing-B2B-buyer-personas-why-you-need-them-a-little-how-to) 3 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/44236/Developing-B2B-buyer-personas-why-you-need-them-a-little-how-to#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [buyer persona](https://www.oneredbird.ca/blog/topic/buyer-persona), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement) [![](https://www.oneredbird.ca/hs-fs/file-13512254-jpg/images/free-e-book-b2b-marketing-resized-600.jpg)](https://www.oneredbird.ca/blog/bid/43379/Do-you-see-your-marketing-the-way-your-customer-sees-it) ## [Do you see your marketing the way your customer sees it?](https://www.oneredbird.ca/blog/bid/43379/Do-you-see-your-marketing-the-way-your-customer-sees-it) Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems? [Read More](https://www.oneredbird.ca/blog/bid/43379/Do-you-see-your-marketing-the-way-your-customer-sees-it) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/43379/Do-you-see-your-marketing-the-way-your-customer-sees-it#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [content](https://www.oneredbird.ca/blog/topic/content), [marketing](https://www.oneredbird.ca/blog/topic/marketing), [strategy](https://www.oneredbird.ca/blog/topic/strategy) [![](https://www.oneredbird.ca/hs-fs/file-13512182-jpg/images/customer-lifecycle-marketing.jpg)](https://www.oneredbird.ca/blog/bid/38863/5-Questions-Answers-the-customer-lifecycle-and-B2B-marketing) ## [5 Questions + Answers - the customer lifecycle and B2B marketing.](https://www.oneredbird.ca/blog/bid/38863/5-Questions-Answers-the-customer-lifecycle-and-B2B-marketing) As a marketing strategist I refer to the Customer Lifecycle fairly frequently. Most of the time clients have no idea what I am talking about and give the look. You know the look - it's the slightly quizzical mostly bemused look that says "whatever you say marketing geek'. [Read More](https://www.oneredbird.ca/blog/bid/38863/5-Questions-Answers-the-customer-lifecycle-and-B2B-marketing) 6 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/38863/5-Questions-Answers-the-customer-lifecycle-and-B2B-marketing#comments-listing) Topics: [content](https://www.oneredbird.ca/blog/topic/content), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement) [![](https://www.oneredbird.ca/hs-fs/file-13512279-png/images/friday-five-marketing-tips.png)](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) ## [Friday's Five Marketing Things You Need to Remember](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) [Read More](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember#comments-listing) Topics: [leads](https://www.oneredbird.ca/blog/topic/leads), [content](https://www.oneredbird.ca/blog/topic/content), [tips](https://www.oneredbird.ca/blog/topic/tips) [All posts](https://www.oneredbird.ca/blog/all) [Next](https://www.oneredbird.ca/blog/topic/content/page/2) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. 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