Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.
Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.
Topics: marketing automation, lead nurturing, marketing content, email marketing
Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?”
Topics: marketing automation, sales and marketing alignment, customer engagement, email marketing
