--- title: One Red Bird's B2B Marketing Blog | email marketing description: email marketing | Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) [![](https://www.oneredbird.ca/hs-fs/file-1029609777-jpg/images/email_email_email.jpg)](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) ## [Want more qualified leads and conversions from email marketing? Don’t blast, nurture.](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to *want* to hear from you. [Read More](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [lead nurturing](https://www.oneredbird.ca/blog/topic/lead-nurturing), [marketing content](https://www.oneredbird.ca/blog/topic/marketing-content), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [![](https://www.oneredbird.ca/hs-fs/file-464490858-png/images/old_motorola_phone_with_caption.png)](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) ## [How are marketing automation and email software different?](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) Often when I am out speaking about marketing automation, people will ask me, “If email is still a big part of engaging prospects, why can’t I just keep using MailChimp?” [Read More](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) 5 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different#comments-listing) Topics: [marketing automation](https://www.oneredbird.ca/blog/topic/marketing-automation), [sales and marketing alignment](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment), [customer engagement](https://www.oneredbird.ca/blog/topic/customer-engagement), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [![](https://www.oneredbird.ca/hs-fs/file-13512213-png/images/email-marketing-net-or-trampoline.png)](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) ## [Email marketing - are you sending prospects to a net or a trampoline?](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) [Read More](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) 0 Comments [Click here to read/write comments](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline#comments-listing) Topics: [b2b](https://www.oneredbird.ca/blog/topic/b2b), [leads](https://www.oneredbird.ca/blog/topic/leads), [email marketing](https://www.oneredbird.ca/blog/topic/email-marketing) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)