I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.
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I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool.
Read MoreTopics: lead nurturing, sales funnel
A standard feature of most marketing automation platforms is the ability to pause our lead nurturing programs when it’s beneficial to do so. But often overlooked are the benefits of being able to pause individual leads in a program.
Read MoreTopics: tips, lead nurturing, sales and marketing alignment
Topics: strategy, lead nurturing, marketing content, buyer persona
Successful email campaigns don’t push; they pull. By providing quality and quantity— great content and value offers spread across multiple emails—you can use email marketing to get leads to want to hear from you.
Topics: marketing automation, lead nurturing, marketing content, email marketing
Topics: leads, lead nurturing, sales and marketing alignment, lead generation, lead scoring
Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange.
Topics: marketing automation, strategy, lead nurturing, lead scoring
You talk to your salespeople and they tell you that marketing leads suck. You talk to your marketing people, and they tell you that sales doesn’t know how to close anything.
Topics: lead nurturing, sales and marketing alignment, lead scoring
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Topics: marketing automation, lead nurturing, lead scoring
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
Topics: leads, lead nurturing, sales and marketing alignment
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO
