--- title: One Red Bird's B2B Marketing Blog description: Improve your business customer retention acquisition growth for better business results using customer marketing strategy. --- [![one-red-bird-logo-update-may-2016](https://www.oneredbird.ca/hs-fs/hubfs/one-red-bird-logo-update-may-2016.png?width=212&name=one-red-bird-logo-update-may-2016.png "one-red-bird-logo-update-may-2016")](https://www.oneredbird.ca/) - [About Us](https://www.oneredbird.ca/about-us-marketing-support-lead-generation/) - [Services](https://www.oneredbird.ca/marketing-services-what-we-do) - [Resource Centre](https://www.oneredbird.ca/resource-centre) - [Blog](https://www.oneredbird.ca/blog) - [Contact](https://www.oneredbird.ca/contact) ## [Increasing Share of Marketing in a Buyers Journey](https://www.oneredbird.ca/blog/increasing-share-of-marketing-in-a-buyers-journey) ## [Why Content is Still King](https://www.oneredbird.ca/blog/why-content-is-still-king) ## [Four Key Steps to High Revenue Growth](https://www.oneredbird.ca/blog/four-key-steps-to-high-revenue-growth) ## [An interns out of class marketing experience](https://www.oneredbird.ca/blog/an-interns-out-of-class-marketing-experience) ## [An Interns Perspective](https://www.oneredbird.ca/blog/an-interns-perspective) ## [5 ways you should be using your marketing automation for product marketing](https://www.oneredbird.ca/blog/5-ways-you-should-be-using-your-marketing-automation-for-product-marketing) ## [Didn’t we automate marketing? Optimization ideas for the real world](https://www.oneredbird.ca/blog/didn-t-we-automate-marketing-optimization-ideas-for-the-real-world) ## [How to Conduct a Content Audit](https://www.oneredbird.ca/blog/how-to-conduct-a-content-audit) ## [The Fu-Fighters: ToFu, MoFu, and BoFu](https://www.oneredbird.ca/blog/the-fu-fighters-tofu-mofu-and-bofu) ## [The Perks of Pausing Individual Leads in a Lead Nurturing Program](https://www.oneredbird.ca/blog/the-perks-of-pausing-individual-leads-in-a-lead-nurturing-program) ## [4 steps to pick the right content for your B2B content marketing](https://www.oneredbird.ca/blog/4-steps-to-pick-the-right-content-for-your-b2b-content-marketing) ## [Should you optimize your website for users or Google?](https://www.oneredbird.ca/blog/should-you-optimize-your-website-for-users-or-google) ## [Okay, I need to be doing inbound marketing...but what exactly is it?](https://www.oneredbird.ca/blog/okay-i-need-to-be-doing-inbound-marketing...but-what-exactly-is-it) ## [Want to market smarter? Close the loop.](https://www.oneredbird.ca/blog/want-to-market-smarter-close-the-loop) ## [Improve Your Marketing ROI with Personas](https://www.oneredbird.ca/blog/improve-your-marketing-roi-with-personas) ## [5 Fearless B2B Predictions for the rest of 2015](https://www.oneredbird.ca/blog/5-fearless-b2b-predictions-for-the-rest-of-2015) ## [5 Marketing Mistakes 95% of Entrepreneurs Are Making](https://www.oneredbird.ca/blog/5-marketing-mistakes-95-of-entrepreneurs-are-making) ## [3 B2B marketing trends that got me thinking](https://www.oneredbird.ca/blog/bid/107815/3-B2B-marketing-trends-that-got-me-thinking) ## [Survey reveals top B2B concerns of Fortune 500 CMOs](https://www.oneredbird.ca/blog/bid/107439/Survey-reveals-top-B2B-concerns-of-Fortune-500-CMOs) ## [Want more qualified leads and conversions from email marketing? Don’t blast, nurture.](https://www.oneredbird.ca/blog/bid/107238/Want-more-qualified-leads-and-conversions-from-email-marketing-Don-t-blast-nurture) ## [3 reasons people matter in marketing automation](https://www.oneredbird.ca/blog/bid/106680/3-reasons-people-matter-in-marketing-automation) ## [10 reasons writing quality matters in content marketing](https://www.oneredbird.ca/blog/bid/106506/10-reasons-writing-quality-matters-in-content-marketing) ## [Definition, Qualification, Conversion: Understanding Leads](https://www.oneredbird.ca/blog/bid/105625/Definition-Qualification-Conversion-Understanding-Leads) ## [You wouldn’t expect a hammer to fix your house — why do you expect marketing automation to fix your marketing?](https://www.oneredbird.ca/blog/bid/105419/You-wouldn-t-expect-a-hammer-to-fix-your-house-why-do-you-expect-marketing-automation-to-fix-your-marketing) ## [Facebook isn’t just for friends anymore: B2B social marketing and selling](https://www.oneredbird.ca/blog/bid/104948/Facebook-isn-t-just-for-friends-anymore-B2B-social-marketing-and-selling) ## [How are marketing automation and email software different?](https://www.oneredbird.ca/blog/bid/104616/How-are-marketing-automation-and-email-software-different) ## [How are marketing automation and CRM software different?](https://www.oneredbird.ca/blog/bid/104526/How-are-marketing-automation-and-CRM-software-different) ## [B2B marketing 101: Why automate marketing?](https://www.oneredbird.ca/blog/bid/100427/B2B-marketing-101-Why-automate-marketing) ## [What's the difference between B2B and B2C marketing?](https://www.oneredbird.ca/blog/bid/97725/What-s-the-difference-between-B2B-and-B2C-marketing) ## [B2B marketing 101: What is sales & marketing alignment?](https://www.oneredbird.ca/blog/bid/97589/B2B-marketing-101-What-is-sales-marketing-alignment) ## [B2B marketing 101: What is lead scoring?](https://www.oneredbird.ca/blog/bid/97472/B2B-marketing-101-What-is-lead-scoring) ## [B2B marketing 101: What is lead nurturing?](https://www.oneredbird.ca/blog/bid/97420/B2B-marketing-101-What-is-lead-nurturing) ## [B2B marketing 101: What is a sales funnel?](https://www.oneredbird.ca/blog/bid/97361/B2B-marketing-101-What-is-a-sales-funnel) ## [B2B marketing 101: What is demand generation?](https://www.oneredbird.ca/blog/bid/97279/B2B-marketing-101-What-is-demand-generation) ## [B2B marketing 101: What is a lead?](https://www.oneredbird.ca/blog/bid/97156/B2B-marketing-101-What-is-a-lead) ## [B2B marketing 101: What is inbound marketing?](https://www.oneredbird.ca/blog/bid/97022/B2B-marketing-101-What-is-inbound-marketing) ## [Ignoring inbound marketing=Ignoring customers](https://www.oneredbird.ca/blog/bid/95821/Ignoring-inbound-marketing-Ignoring-customers) ## [Seven tips for B2B lead nurturing.](https://www.oneredbird.ca/blog/bid/72338/Seven-tips-for-B2B-lead-nurturing) ## [5 things B2B marketers can do in uncertain times.](https://www.oneredbird.ca/blog/bid/42545/5-things-B2B-marketers-can-do-in-uncertain-times) ## [I am worried about the economy. Should I cut back my marketing?](https://www.oneredbird.ca/blog/bid/39976/I-am-worried-about-the-economy-Should-I-cut-back-my-marketing) ## [B2B Alert - Your brand is more than just your logo.](https://www.oneredbird.ca/blog/bid/63730/B2B-Alert-Your-brand-is-more-than-just-your-logo) ## [Once upon a time...marketing + storytelling.](https://www.oneredbird.ca/blog/bid/63731/Once-upon-a-time-marketing-storytelling) ## [5 signs you might need some marketing help for your business.](https://www.oneredbird.ca/blog/bid/55034/5-signs-you-might-need-some-marketing-help-for-your-business) ## [Email marketing - are you sending prospects to a net or a trampoline?](https://www.oneredbird.ca/blog/bid/53990/Email-marketing-are-you-sending-prospects-to-a-net-or-a-trampoline) ## [Lead Generation + Rental Lists. Those are names, not leads.](https://www.oneredbird.ca/blog/bid/50479/Lead-Generation-Rental-Lists-Those-are-names-not-leads) ## [5 things to make sure your QR code marketing doesn't suck.](https://www.oneredbird.ca/blog/bid/47695/5-things-to-make-sure-your-QR-code-marketing-doesn-t-suck) ## [Marketing measurement isn't a dark art practiced by sages.](https://www.oneredbird.ca/blog/bid/46090/Marketing-measurement-isn-t-a-dark-art-practiced-by-sages) ## [Developing B2B buyer personas - why you need them + a little how to.](https://www.oneredbird.ca/blog/bid/44236/Developing-B2B-buyer-personas-why-you-need-them-a-little-how-to) ## [Do you see your marketing the way your customer sees it?](https://www.oneredbird.ca/blog/bid/43379/Do-you-see-your-marketing-the-way-your-customer-sees-it) ## [Does your marketing agency ask why?](https://www.oneredbird.ca/blog/bid/42655/Does-your-marketing-agency-ask-why) ## [So you wanna use Social Media for marketing? Read this post first.](https://www.oneredbird.ca/blog/bid/41721/So-you-wanna-use-Social-Media-for-marketing-Read-this-post-first) ## [Everyone doing social media marketing except you. Its ok.](https://www.oneredbird.ca/blog/bid/41058/Everyone-doing-social-media-marketing-except-you-Its-ok) ## [Customer loyalty - it ain't about points man.](https://www.oneredbird.ca/blog/bid/40465/Customer-loyalty-it-ain-t-about-points-man) ## [Cracking the code on SMB B2B lead generation.](https://www.oneredbird.ca/blog/bid/39725/Cracking-the-code-on-SMB-B2B-lead-generation) ## [5 Questions + Answers - the customer lifecycle and B2B marketing.](https://www.oneredbird.ca/blog/bid/38863/5-Questions-Answers-the-customer-lifecycle-and-B2B-marketing) ## [Are B2B business owners underestimating the impact of search for lead generation?](https://www.oneredbird.ca/blog/bid/38167/Are-B2B-business-owners-underestimating-the-impact-of-search-for-lead-generation) ## [Friday's Five Marketing Things You Need to Remember](https://www.oneredbird.ca/blog/bid/37511/Friday-s-Five-Marketing-Things-You-Need-to-Remember) ## [Is your B2B marketing content merely interesting or truly engaging?](https://www.oneredbird.ca/blog/bid/36206/Is-your-B2B-marketing-content-merely-interesting-or-truly-engaging) ## [Marketing Content - Get the medicine that works.](https://www.oneredbird.ca/blog/bid/22618/Marketing-Content-Get-the-medicine-that-works) [All posts](https://www.oneredbird.ca/blog/all) ## About this Blog The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention. ### Subscribe ### Recent Posts ### Posts by Topic - [b2b (18)](https://www.oneredbird.ca/blog/topic/b2b) - [marketing (17)](https://www.oneredbird.ca/blog/topic/marketing) - [marketing automation (16)](https://www.oneredbird.ca/blog/topic/marketing-automation) - [strategy (16)](https://www.oneredbird.ca/blog/topic/strategy) - [content (11)](https://www.oneredbird.ca/blog/topic/content) - [lead nurturing (11)](https://www.oneredbird.ca/blog/topic/lead-nurturing) - [marketing content (11)](https://www.oneredbird.ca/blog/topic/marketing-content) - [customer engagement (9)](https://www.oneredbird.ca/blog/topic/customer-engagement) - [sales and marketing alignment (9)](https://www.oneredbird.ca/blog/topic/sales-and-marketing-alignment) - [leads (8)](https://www.oneredbird.ca/blog/topic/leads) - [tips (8)](https://www.oneredbird.ca/blog/topic/tips) - [b2b marketing (6)](https://www.oneredbird.ca/blog/topic/b2b-marketing) - [inbound marketing (6)](https://www.oneredbird.ca/blog/topic/inbound-marketing) - [social media (6)](https://www.oneredbird.ca/blog/topic/social-media) - [buyer persona (4)](https://www.oneredbird.ca/blog/topic/buyer-persona) - [customer loyalty (4)](https://www.oneredbird.ca/blog/topic/customer-loyalty) - [lead scoring (4)](https://www.oneredbird.ca/blog/topic/lead-scoring) - [marketing technology (4)](https://www.oneredbird.ca/blog/topic/marketing-technology) - [measurement (4)](https://www.oneredbird.ca/blog/topic/measurement) - [messaging (4)](https://www.oneredbird.ca/blog/topic/messaging) - [sales funnel (4)](https://www.oneredbird.ca/blog/topic/sales-funnel) - [SEO (3)](https://www.oneredbird.ca/blog/topic/seo) - [customer personas (3)](https://www.oneredbird.ca/blog/topic/customer-personas) - [email marketing (3)](https://www.oneredbird.ca/blog/topic/email-marketing) - [lead generation (3)](https://www.oneredbird.ca/blog/topic/lead-generation) - [search (2)](https://www.oneredbird.ca/blog/topic/search) - [videos (2)](https://www.oneredbird.ca/blog/topic/videos) - [examples (1)](https://www.oneredbird.ca/blog/topic/examples) - [list rental (1)](https://www.oneredbird.ca/blog/topic/list-rental) - [recession marketing (1)](https://www.oneredbird.ca/blog/topic/recession-marketing) - [sales (1)](https://www.oneredbird.ca/blog/topic/sales) see all [Work With Us](https://www.oneredbird.ca/contact) [info@oneredbird.ca](mailto:info@oneredbird.ca) [Privacy Policy](https://www.oneredbird.ca/privacy) - [![twitter logo](https://cdn2.hubspot.net/hubfs/245203/Twitter-footer.png)](https://twitter.com/oneredbirdmkt) - [![linkedin logo](https://cdn2.hubspot.net/hubfs/245203/Linkedin-footer.png)](http://www.linkedin.com/company/one-red-bird-marketing-inc.)