I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.
I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.
Topics: b2b, content, marketing, buyer persona, customer engagement
Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems?
So you have decided to take the splash and embrace social media marketing but you are smart enough to know you need a plan. Now what? How do you plan your social marketing efforts?
Topics: tips, marketing, social media
So you're thinking - everybody is on social media. All you hear about is your competitor's Facebook page and your sales manager is raving about Twitter. You can't swing a proverbial dead cat without running into a guru or expert who wants you to take your business social.
Topics: b2b, marketing, social media
I was on a large financial company's website the other day and I saw they were offering coalition loyalty points as incentives to their channel partners. Nevermind the dubious nature of the value of these points to a partner (a rant for another day), what it really got me thinking about was how often customer loyalty just means points.
Topics: marketing, customer loyalty
With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no I won't use it again) lead generation code is tough sledding. Even other SMBs have trouble creating engagement with their brethren.
