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I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.

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Topics: b2b, content, marketing, buyer persona, customer engagement

Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems?

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Topics: b2b, content, marketing, strategy

So you have decided to take the splash and embrace social media marketing but you are smart enough to know you need a plan. Now what? How do you plan your social marketing efforts?

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Topics: tips, marketing, social media

So you're thinking - everybody is on social media. All you hear about is your competitor's Facebook page and your sales manager is raving about Twitter. You can't swing a proverbial dead cat without running into a guru or expert who wants you to take your business social.

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Topics: b2b, marketing, social media

I was on a large financial company's website the other day and I saw they were offering coalition loyalty points as incentives to their channel partners. Nevermind the dubious nature of the value of these points to a partner (a rant for another day), what it really got me thinking about was how often customer loyalty just means points.

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Topics: marketing, customer loyalty

With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no I won't use it again) lead generation code is tough sledding. Even other SMBs have trouble creating engagement with their brethren.

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Topics: b2b, tips, marketing

Ok you probably can't get a Lakota product for your marketing content pain.

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Topics: b2b, content, tips, marketing, examples