Topics: b2b, leads, email marketing
A lot of marketers rent lists. You might be one of them. You may have a great broker or other third party who you love. This is great. Lists can be very useful - but they aren't leads, they are just names.
Topics: marketing, lead generation, list rental
Design a mobile experience.
I am going to be on my smartphone so don’t send me to your non-mobile web experience or content. Your QR code will not generate more or better leads if drives me to an experience that is neither optimized for mobile (teeny tiny print means I won’t read it) or provides some content that makes sense for me in that moment. Mobile is the medium for QR code marketing and so you can't just send someone to your website and hope for the best.
Hey – get outta the way.
Don’t place your QR code in a high traffic area where I have to negotiate people, cars or other moving objects to get the click. Keep it simple and remember the user. Most of the time QR codes seem to work but I have noticed that when the lady with the big hat is standing directly in front of it I can’t get it to work...or her to move.
And related…hey - make sure I can get bars.
Not to be repetitive but QR codes are for mobile devices. If I have no coverage because I am in: a)the subway, b)in a bathroom in the basement of a club/bar, c) any other random dead zone, than I will never experience your marketing.
QR codes are for the top of the funnel.
Don’t send me to a landing page that requires me to register. I don’t want to fill out a form on my phone. Provide me meaningful and relevant educational content that is minimally promotional. I will remember who you are and I will like you more for it.
And although this one is a bit of rip-off as I mentioned it already, it still is the most important:
Act like a commercial. No value. No help. Just a request to buy.
This article is an excerpt from the eBook, The Seven Deadly Sins of B2B Marketing - One Red Bird's Guide to Identifying the Mistakes that are Costing You Money. Download the entire eBook.
Topics: b2b, marketing, strategy, measurement
I am reviewing some buyer personas with a client later this week and so I thought it would be a good opportunity for a persona blog post.
Topics: b2b, content, marketing, buyer persona, customer engagement
Take a look at your marketing and ask yourself – is it telling prospects about your products and services or is it solving their problems?
When you ask your marketing agency to help you out with your website or a promotion - do they ask you why you need help or do they go to work getting the details for a quote?
Topics: strategy, marketing content, customer engagement
So you have decided to take the splash and embrace social media marketing but you are smart enough to know you need a plan. Now what? How do you plan your social marketing efforts?
Topics: tips, marketing, social media
So you're thinking - everybody is on social media. All you hear about is your competitor's Facebook page and your sales manager is raving about Twitter. You can't swing a proverbial dead cat without running into a guru or expert who wants you to take your business social.
Topics: b2b, marketing, social media
I was on a large financial company's website the other day and I saw they were offering coalition loyalty points as incentives to their channel partners. Nevermind the dubious nature of the value of these points to a partner (a rant for another day), what it really got me thinking about was how often customer loyalty just means points.
Topics: marketing, customer loyalty
The One Red Bird blog aims to be varied, educational and above all else enteraining. We cover B2B marketing, technology, and whatever else grabs our attention.