Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Topics: marketing automation, lead nurturing, lead scoring
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
Topics: leads, lead nurturing, sales and marketing alignment
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
Topics: marketing automation, sales and marketing alignment, sales funnel
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
Topics: marketing automation, strategy, lead generation
Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing.
Topics: b2b, leads, marketing automation, lead nurturing
In "I am worried about the economy. Should I cut back my marketing?" we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it.
Topics: b2b, content, marketing, marketing content, messaging, social media
I hear some version of this question a lot these days. Recession or not, I will leave deciding that to the economists, the feeling of most business people is that we are well in the midst of some tough economic times. With the fear of the unknown comes the need to settle in, cut back on investments and wait for better times. Most times the cutting back includes scaling back marketing spending.
Topics: b2b, marketing, recession marketing
Your brand is more than just your logo or tagline. It is the complete promise you make to every business who buys from you. It is the value you deliver brought to life and positioned in the mind of your prospects. It is the crystal clear reason why they should buy from you.
Anyone who has ever spent time trying to craft snappy marketing messages for B2B products/services can tell you it isn’t easy. Sometimes a question as simple as “What is product x?” can cause no end to trouble for the marketing team. Often a great place to start is to look at the stories being told by the sales team or executives when they meet with prospects, investors or even new hires.
Topics: b2b, tips, strategy, marketing content, messaging
You're busy, I get it. Your business won't run itself and so you need to prioritize - and marketing isn't on the top of your list. So why not get some marketing help. Here are five sure fire signs you could use a little help:
