Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Lead scoring is a systematic process for measuring how promising a lead is. Its purpose is to determine how a lead should be marketed to and when the lead needs to be sent to sales.
Topics: marketing automation, lead nurturing, lead scoring
Lead nurturing is the part of inbound marketing that takes leads from the top of the sales funnel and flows them through to sales.
Topics: leads, lead nurturing, sales and marketing alignment
When inbound marketing is working as it should, the process becomes what’s commonly known as a “sales funnel.”
Topics: marketing automation, sales and marketing alignment, sales funnel
Demand generation is just what it sounds like—getting people to want to buy what you’re selling.
Topics: marketing automation, strategy, lead generation
At the heart of inbound marketing is lead generation. But what exactly is a lead? Ask 10 different people and they’ll all say, “Sure, I know what a lead is.” But then you’ll likely get 10 different definitions, all of which fail to recognize that there is actually more than one kind of lead.
Topics: b2b, leads, marketing automation
Inbound marketing isn’t a complex concept. You can find a lot of slightly different definitions, but at its essence, inbound marketing is simply about getting potential customers to like you.
Topics: b2b, strategy, inbound marketing
Inbound marketing is getting a lot of hype these days, and too often the “next big thing” is all sizzle and no steak.
Topics: b2b, leads, content, marketing, strategy, lead nurturing, customer loyalty, marketing content, customer engagement, social media, inbound marketing, sales, SEO
Marketing automation has made it easy to set and up and deploy lead nurturing campaigns. Simplicity however doesn’t mean success. With this in mind, here are seven tips to consider to get the most out of your lead nurturing.
Topics: b2b, leads, marketing automation, lead nurturing
In "I am worried about the economy. Should I cut back my marketing?" we recommend B2B marketers face economic uncertainty by focusing on lead generation and revenue creation. Here are 5 ideas about how you can do it.
Topics: b2b, content, marketing, marketing content, messaging, social media
I hear some version of this question a lot these days. Recession or not, I will leave deciding that to the economists, the feeling of most business people is that we are well in the midst of some tough economic times. With the fear of the unknown comes the need to settle in, cut back on investments and wait for better times. Most times the cutting back includes scaling back marketing spending.
Topics: b2b, marketing, recession marketing
